“Loyalty Meant Something To Me. But With The Empire, It Didn't Go Both Ways.”

The promotional art has never been in question. Ya'll do great at that, and many of the DS portraits post-update are pretty great too. 

Recent kit design (like novel-length uniques and strict team requirements), weird leader choices, non-loreful squads (Reva-lead Inquisitors being the defacto squad, for instance), non-loreful toons, etc., has been more the concern. Not to mention the decision to update from old 'looks', like the facelift Thrawn and the Phoenix toons recently got.