Why has EA seemingly binned the Skate series?

After often playing it with old friends back in 2010, I picked up Skate 3 again for myself a few months ago, having seen quite a few popular youtubers run letsplays and funny moments videos of it. Now, thinking back at how the game used to be, it seems that EA has given up on the entire series. skate.Create is gone forever, seemingly a fraction of the old servers are used for multiplayer games, hell, there isn't even a forum section for any of the three games. Despite the Skate games having more popularity than most of the (still online) Play4Free games, it almost seems like EA is trying to forget the series. Skate 3 still has a fairly large following in certain places around the internet and ingame; ironically enough, most of the players who left the game called it quits AFTER skate.create was shut down due to a slowly dwindling community.

All of this would make sense if EA was a smaller, maybe indie game company, but EA is one of the biggest game developers and publishers in the world. There were so many ways that EA could have brought popularity back to the game, rather than just shutting it down. I mean, with how big EA is, it really wouldn't have been much of an inconvenience to at least keep the game running at a better state, which would have likely paid off with the recent boom of youtuber-directed players. Even with a bunch of new players; with none of the old online features, no Skate 4 planned, and Project: Session apparently at a stall, there really isn't anywhere to go for the old fun of the Skate games.