This will never be an option, it would mean people don't see their games for sale every single time they open the app (annoying as all hell).
This is the only app like it that doesn't have this basic function, and many others or the desire to implement it because ea just don't care about its customers enough. Ever since this app launched I have refused to purchase any ea game again for just this reason...
They could have been making a lot more money if they just migrated to Steam and used that already well established, bug free, beloved platform that is considered one of the largest in the world, instead they tried, and failed beyond miserably, to emulate Steam.
