Basic functionality still not working on EA App after years of "development"

Dear EA,

If you don't want Steam to take 30% of your cut, you'll have to do way better than this with one of your primary sources of income to become usable, let alone acceptable to your customers. There are just so many problems with this app that I'd be here for hours trying to list them all, but here are a few of the more annoying ones that should have been fixed years ago.

Every single time I open this app, two things are guaranteed to happen:

1.) I'm FORCED to watch an AD for EA Play to renew my subscription (I never had one—I just once made use of a free trial so I could play something with a friend). I can't find any way to turn this off, and it's so incredibly annoying that I'd refuse to give EA another cent until this forced AD is gone, out of pure spite and principle.

2.) Without fail, this "game launcher" is not able to remember what games I have installed. So EACH TIME I open this app, I have to do an App Recovery so that this poorly made program finally "remembers" the two game directories I have on two different drives. How hard can it be to check two directories every time it launches? Steam can handle up to eight, by the way, with zero issues.

Less frequent issues, but still things that should never happen:

1.) Thankfully, this now seems to be fixed, but I also had issues in the past where every time I launched it, I had to turn off "Usage Sharing," which turned itself back on after I'd disabled it the last time. I was told this is not intended behaviour, but it's hard not to see this as malicious intent with plausible deniability. I'd be interested to know if anyone here still has that "bug."

2.) This launcher keeps periodically asking me to enter the CD key for a game I'm trying to launch. WHY does this feature exist?? I log into my account, and all the games I own are verified on YOUR servers anyway. Why do I need to authenticate locally when I get none of the benefits, like being able to play those games without the launcher? You know, like when we still had physical media and had to enter a key. Why does that still exist if:

1. You don't have physical media anymore (at least not on PC), and
2. My games are already bound to my account anyway.

Why do you still need this key nonsense? Yes, I know you can delete the keys so they get redownloaded to "fix" this issue, but the point is that this issue should not exist, period.

3.) I've now also started getting cloud corruption errors every few weeks. The problem is that all of my in-game settings get messed up and reset to their defaults. Weirdly enough, this goes to such an extreme that the settings get reset every time I die in Battlefield 3, for instance. If your cloud maintenance is so bad that you keep having corruption issues, why don't you use the local file instead of forcing the default config every time I die in-game? Either that, or the error is misleading to begin with and the problem is actually something local. Whatever the case, it's either that the cloud save servers are unreliable or your error messages are misleading.

And before anyone says anything: yes, I tried reinstalling the app, but nothing changed. And yes, I did App Recovery (in fact, I need to do that every time for the app to work as intended).

So my question is: how is it possible for one of your primary revenue streams to still be this bad so many years after launch? I'm surprised your shareholders aren't complaining that the app is insufficiently streamlined, increasing friction with your customers and therefore reducing potential revenue. For a company that's expected to maximize shareholder value, you're doing a horrible job at it. You can't even get an app to work that doesn't have a tenth of the functionality of competing game launchers like Steam.

I know you now (thank goodness) no longer require the EA App for newer purchases like Battlefield 6 on Steam, but while that is a move in the right direction, it doesn't help those of us using older purchases where:

1. No Steam version existed, or
2. We already own the game on the EA App and are stuck with it.

You'd also still be forced to use the EA App even if you bought the game on Steam, so there's no getting around the fact that you force all your customers to use a very poorly programmed application. So please fix your game launcher already. I think everyone has had enough patience which is YEARS at this point.