EVO Resets - everyone's asking for them. EA, you can make a buck on this...

I strongly disagree with you.  Evo's give people something to work for and build, it allows for personalization - my friend who is a huge toulouse supporter can actually play an evo'd team in Champs - and it allows for something else to do after completing everything.  Not everyone wants to play just rivals or champs.  The fact that there's something else to build means there's more to do.  Why would you ever tell a gaming company to scale back on something.