[PC] Game won't launch

Product: Madden NFL 25
Platform:Steam-PC
Please specify your platform model. Steam - PC
What is the AMD or Nvidia Model Number of your graphics card? 1080ti
Enter RAM memory size in GB 64
Date/time issue occurred 8/13/24 All morning
What type of issue do you have? Crash/Freeze
Which mode has this happened in? Play Now
Summarize your bug When I click to launch the game from either Steam or the EA app, the Madden 25 splash screen comes up with the loading bar. The bar progresses to competition, then closes. The game never launches.
How often does the bug occur? Every time (100%)
Steps: How can we find the bug ourselves? Try to launch the game.
What happens when the bug occurs? The splash screen closes and Steam and the EA app are back to prompting me to launch the game.
What do you expect to see? The game launching.

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I have disabled my AV/Firewall fully.  I have reinstalled both the game and the EA app, deleting any appdata, program files, or programdata folders associated with EA and Madden.  I have ran Steam, the EA App, and Madden as administrator.   I have rebooted my computer during and after these steps.  My graphics card drivers are up to date.  My Windows install is up to date.  None of these things have let me launch the game a single time.