Same problem as everyone else. I won't pile on to EA more, since everyone here is pretty much disgusted with them anyway. Log attached.
I was finally able to get it to launch yesterday, but I won't claim this is the solution. You may even need to try this more than one time to get it to work, so keep that in mind.
Do the following from a fresh start or fresh restart (I'm running Windows 10 fwiw):
1. Start the EA app.
2. Sign in to the EA app when prompted. (I use username, but I don't think it matters).
3. Once signed in, minimize or close the app and confirm it is in the application tray in the bottom right.
4. Start Steam.
5. Go to Steam Library and located MELE. Click on the tile for the game. DO NOT click start.
6. At the game page, click on Start within Steam.
This has been successful for me twice now since the problem started. If it doesn't work for you, I hope you find an answer soon.
