Need for speed the run not starting on windows (hardware issue)

Tried to launch NFS The Run on my Windows 11, eveything was working fine on the Windows 10 version with the same hardware.

Now all I get is the "game starting progress bar pop up" then it goes away and the Windows "wait" widget rotates blue a few times then nothing happens.

Been with support chat for hours -> no luck, they tell me post here.

tried all the recommendations:

- Safe Boot

- Cache clean

- etc

in addition I also did:

- Totaly wiped and reinstalled both EA App and NFS the Run (using Revo Uninstaller)

- use admin account

Absolutely  *no luck*  watsoever

To test my licence I reinstalled the game and downloaded the EA app on another machine running windows 10 and it's launching fine. Although I didn't FW block the game to access autolog but that's been working fine before so I am not worried.

Thank you for any help, I asked chat to compensate me with a working game, but they could not, EA!? What?

Here are my hardware details:

OS Name Microsoft Windows 11 Pro
Version 10.0.22621 Build 22621
Other OS Description Not Available
OS Manufacturer Microsoft Corporation
System Name BIBS-PCS
System Manufacturer Micro-Star International Co., Ltd.
System Model MS-7C37
System Type x64-based PC
System SKU To be filled by O.E.M.
Processor AMD Ryzen 9 5950X 16-Core Processor, 3875 Mhz, 16 Core(s), 32 Logical Processor(s)
BIOS Version/Date American Megatrends International, LLC. A.C0, 25/01/2021
SMBIOS Version 2.8
Embedded Controller Version 255.255
BIOS Mode UEFI
BaseBoard Manufacturer Micro-Star International Co., Ltd.
BaseBoard Product MPG X570 GAMING PLUS (MS-7C37)
BaseBoard Version 2.0
Platform Role Desktop
Secure Boot State Off
PCR7 Configuration Binding Not Possible
Windows Directory C:\WINDOWS
System Directory C:\WINDOWS\system32
Boot Device \Device\HarddiskVolume1
Locale United States
Hardware Abstraction Layer Version = "10.0.22621.2506"
User Name BIBS-PCS\gilbert
Time Zone GMT Standard Time
Installed Physical Memory (RAM) 32.0 GB
Total Physical Memory 31.9 GB
Available Physical Memory 23.2 GB
Total Virtual Memory 43.9 GB
Available Virtual Memory 32.7 GB
Page File Space 12.0 GB
Page File C:\pagefile.sys
Kernel DMA Protection Off
Virtualization-based security Not enabled
Windows Defender Application Control policy Enforced
Windows Defender Application Control user mode policy Off
Device Encryption Support Reasons for failed automatic device encryption: PCR7 binding is not supported, Hardware Security Test Interface failed and device is not Modern Standby, Un-allowed DMA capable bus/device(s) detected
Hyper-V - VM Monitor Mode Extensions Yes
Hyper-V - Second Level Address Translation Extensions Yes
Hyper-V - Virtualization Enabled in Firmware Yes
Hyper-V - Data Execution Protection Yes

Name AMD Radeon RX 5700
PNP Device ID PCI\VEN_1002&DEV_731F&SUBSYS_0B361002&REV_C4\6&E539058&0&00000019
Adapter Type AMD Radeon Graphics Processor (0x731F), Advanced Micro Devices, Inc. compatible
Adapter Description AMD Radeon RX 5700
Adapter RAM (1,048,576) bytes
Installed Drivers C:\WINDOWS\System32\DriverStore\FileRepository\u0397214.inf_amd64_8ee7fc67dd7fdd75\B397164\aticfx64.dll,C:\WINDOWS\System32\DriverStore\FileRepository\u0397214.inf_amd64_8ee7fc67dd7fdd75\B397164\aticfx64.dll,C:\WINDOWS\System32\DriverStore\FileRepository\u0397214.inf_amd64_8ee7fc67dd7fdd75\B397164\aticfx64.dll,C:\WINDOWS\System32\DriverStore\FileRepository\u0397214.inf_amd64_8ee7fc67dd7fdd75\B397164\amdxc64.dll
Driver Version 31.0.22023.1014
INF File oem63.inf (ati2mtag_Navi10 section)
Color Planes Not Available
Color Table Entries 4294967296
Resolution 2560 x 1440 x 60 hertz
Bits/Pixel 32
Memory Address 0x0000-0xFFFFFFF
I/O Port 0x0000FF00-0x0000FFFF
Memory Address 0xFCD00000-0xFCDFFFFF
IRQ Channel IRQ 4294967251
Driver C:\WINDOWS\SYSTEM32\DRIVERSTORE\FILEREPOSITORY\U0397214.INF_AMD64_8EE7FC67DD7FDD75\B397164\AMDKMDAG.SYS (31.0.22023.1014, 101.47 MB (106,400,296 bytes), 03/11/2023 12:06)

UPDATE 30 Nov 2023

I took the SSD out of my other machine (where it launches fine) because it was loading and I thought the the OS (windows 10 PRO) would probably work on the better machine, result is inconclusive so I am thinking it is a hardware issue the weird thing is that this game used to work fine on windows 10 and previously 7 on the same hardware ?! So my next plan is to completely reinstall windows 11 clean and try again...