Need For Speed Unbound does not start after 70 hours of playing it.

The game was given to me by a friend on steam. Everything was about fine for 70 hours, the game sometimes ended with a DirectX error for no reason, but now the game does not start at all. The exe file appears in the task manager and closes, there is no icon in the taskbar, then the EA app starts again and so on. Checking file integrity doesn't help, reinstalling the game doesn't help either. Running the game from the game folder via the exe file does not help either. The first time I start, I get a save synchronization error. Although at the same time, mass effect legendary and BF1 run and play without problems. Everything was fine, but now it's not okay. Need help