I'm having the exact same problem. Pre-ordered the regular version from Best Buy (Canada) and despite un-installing and re-installing the game and user data 3 times and even tried creating a new user and doing it with that user but I still can't play anything other than the demo, exactly like you describe. WTF?! I even noticed that when I press the down button on the game logo on the main screen it shows information about the game, including a Purchase button. Obviously, I've already purchased the game. That's how I have the disc, but it's like it doesn't realize that. WTH?! How is possible and how can I get it fixed?
Edit: On the suggestion of people at Facebook, I played through the demo and I'm finally able to access the other features of the game!! I hope that works for others as well.
I had the same issue with the regular PS4 version from Gamestop, very fustrating and I do not see any comments or issue resolution from EA? Really?
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