simcity 4 launched once but never again

I just purchased simcity 4 deluxe edition today and was trying to adjust some screen settings to make it fit my screen better. i closed the game as instructed to make the adjustments take affect and now it will not launch. I have tried to edit the advanced launch settings and none of them help. all it does is when i click play the EA launcher goes away and the icon for SC4 pops on the taskbar then disappears and the launcher comes back.