Purchasing Rex & Other Chromium Exclusive
Rex has seemingly become a more important character as of late. With the raids his Clone Synergy is strong and his tenacity to help against debuffs in Phase 1 of the Rancor is invaluable. Unfortunatel...
Forum Discussion
"RAYRAY;388584" wrote:"Darth_Jay77;388537" wrote:
If you need 330 shards to level a character from 0 to 7-stars and say the cost is $200 (using examples I saw for Wedge) that's approximately $0.61 cents / US per shard. So maybe some multiple of shards sold in packs? Perhaps a pack of 20 shards would be $12 (approximately)?
As much as I would love to buy 99 shards for Aayla to get her to 7 stars, they would never do that because there is not possible way you can manipulate it to have people spend more money. People would just buy what they need and not get stuck with a bunch of other stuff they don't need but had to pay for anyway.
But now we're just talking economics right. For starters, I think we've seen enough responses here and in other threads that people are not willing to buy Chromiums but would be willing to buy Aurodiums for the characters they want or possibly even specific character shards. As it stands today, that's lost revenue because that capability is not there and those players aren't buying Chromiums. Those players might be buying crystals though. So within the population of players that are willing to buy specific Aurordiums that rotate on a frequent basis or available in a premium shop or the ability to purchase individual shards there are probably two groups.
1. Groups that have a less elastic to inelastic entertainment budget that could shift spend on crystals for this game to Aurodiums / Shards for this game. Once this group has the available in-game characters that are farmable or that they want to farm, they're crystal spending will be reduced, which could instead be redirected to purchasing specific characters and then crystals again to gear them up; there is still some upside in this group.
2. Groups that do have a more elastic entertainment budget will continue buying crystals AND will also put money towards specific characters; probably tremendous upside in this group.
This is what drives value for EA and the players.
You can almost think of it in this analogy. Say there's one car dealer in your town. This dealer sells Lexus (Chromium Packs) and Kia. There's this whole middle-market that's being missed and if the dealer would sell Chevy and Ford, they would generate incremental revenue by obtaining business from people that can't afford Lexus but want something more than a Kia. Not ripping on people that like Kia, you like what you like.
