Purchasing Rex & Other Chromium Exclusive
Rex has seemingly become a more important character as of late. With the raids his Clone Synergy is strong and his tenacity to help against debuffs in Phase 1 of the Rancor is invaluable. Unfortunatel...
Forum Discussion
"leef;388701" wrote:
Not sure if buying a single character will be more profitable for EA in the long run. Certainly you cant base anything of the few responses in this thread.
i personally think only the players who are willing to buy a certain character like this proposal. It doesnt benefit the whole player base. I like the fact that you need to invest ALOT before you can get an exclusive character to a viable star lvl. It would give the ocaissional spender too much of an advantage if they could just straight up buy the current meta toon.
The occassional spender would still have to invest to level the toon. What is the "whole" player base? You have the big spenders, middle of the road, and the F2P. The F2P are unaffected by this of course because they don't see value in spending, that's fine. The big spenders.. it probably doesn't matter to them. The middle of the road now have another value purchase opportunity. Since they aren't going to be buying Chromium packs and probably only crystals, they would now have an avenue to do so. One thing to remember is that aside from how some see value in their entertainment budget, almost all the guides on how to play and what to avoid in this game discourage the purchase of Chromium Packs. So that middle of the road player is not going to buy packs because of how they value their purchases and / or because the experts have said it's a bad purchase. Look at it this way maybe.
For example let's say EA / CG gets 1,000 new players per day. I have no idea what the total is but just for examples sake. Say 2% of the population (20 players) are your big spenders and say 50% of the population (500 players is F2P, which leaves 480 mid range players that will only buy crystals. The mid-range player isn't buying packs because they undertstand RNG and don't see the value and / or because the experts that wrote the guides say it's a bad deal. Say those 480 players spend $50 / week on crystals. Hypothetically EA introduces an "Aurodium Store" for all those Exclusive characters. Those mid-range players see value in this and spend 1,500 crystals (2 packs) per week on average which is a little over $10 / week. That group of 480 players without this "Aurodium Store" was only worth $96K / month but now with the new store they add an incremental $9.6K / month (used 50% flow-through, not assuming 100% ) so in-total they're worth $106K / month, a 10% increase in revenue. You don't think a 10% increase in revenue per month is profitable? Many companies would be happy with 5% growth.
This isn't worthwhile for the entire population of players, but likely worthwhile for a good chunk of them. There's no way this isn't profitable for EA.
@CG_JohnSalera
