Forum Discussion
8 years ago
"Bazillion2000;c-1134157" wrote:
Here's the definition of Bait-and-switch from Wikipedia:Bait-and-switch is a form of fraud used in retail sales, but also employed in other contexts.
The intention of the bait-and-switch is to encourage purchases of substituted goods, making consumers satisfied with the available stock offered, as an alternative to a disappointment or inconvenience of acquiring no goods (or bait) at all, and reckoning on a seemingly partial recovery of sunk costs expended trying to obtain the bait. It suggests that the seller will not show the original product or service advertised but instead will demonstrate a more expensive product or a similar product with a higher margin.
Sound familiar??
See: Fulcrum
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