Rather than use them for my own gameplay, I tend to use them just to populate lots or get venues working the way I want when I visit them. I've got an old people's club that meets at the bar (only one bar, I didn't want them everywhere) to play card games and such, and they're adorable. Then I've also set up a club to watch movies at a movie theatre, so that it feels like an actual theater lot when I go. And of course the less original ideas; the rival bowling clubs meeting at the bowling alley, the vampire club wreaking havoc in forgotten hollow, etc :p
