I have been augmenting for years enhancing PvP not taking away from it. I love PvP, when you are dealing with blocks, account eating, move holds, bullying and all the crap gets in the way nothing stirs the emotions like a good war.
This game is less for the de enhancement over time of PvP, this includes revenue wise. Nothing gets people spending more than a big fat war. The contrary is true as well though, nothing runs people off like some of the issues holding back PvP. This is supposed to be a war game folks, not a C&C version of farmville.