Am I crazy?

Would agree, don't think EA is going to change its donut price structure which is a shame as I think it is the biggest issue about the game and I think it's almost cutting its nose of to spite it face, I'm certain that if they did drop the price of donuts they would make even more money as more people would be inclined to buy them.

So in essence whilst it is free its not as good as it could be as you need to spend crap loads of your hard earned cash to really enjoy the game.

If I do take the plunge I would go for the boat load as it does give you the best cost per donut ratio but at £70 I'm really reluctant to do so as it means spending more money than I would ever spend on a premium console game and having a PS3 I think the price of those games are hideously overpriced anyway.

It is over priced, the whole games industry is really but especially Facebook/iPad/phone games. It's the same problem that you get with online shopping, if you can see the money you don't really realise how much you've spent until you check your bank account!