I agree that it's gotten absurd. This is the first event in which I haven't bought virtually all of the premium items. They've gone beyond reason, but that must be where they make money. At this point, they can't get much more from me because I've already bought everything. I was profitable to them in the past. It's the players at the lower and mid-levels that are their target now. They'll be profitable to EA in the future.
I'm not stopping playing the game ... but I'm not automatically buying everything they sell, either. :(
