What is your overall goal for playing this game?

For me, I'd say I'm on the other side of the hill as a player. One of my first personal objectives was to reach 3000% bonus. Then, I upped it to 5000%. Then, I passed that. I set out to reach the max money allowed and accomplished that as well. I think the real draw for me is designing the town.. but with limited land and a item limit cap, that too has sort of gone by the wayside :/