Add more of a emersive experience to Be a Pro mode
The only thing that 2K has ever excelled at was creating an emersive experience with your created character. As a regular guy, you truly want to feel your characters progression. Cutscenes, commentary, and bringing your 'Pro' to life is a major deal-breaker for most. There's really no attention grabbing or emersive experience provided with the current set-up. Its just a string of being told your moving up to the next forward line... and then you're a starter.. and now your only strive is to raise your overall. Bring something into it. Make the audience feel absorbed into their virtual NHL Pro. You'll lose sales forever to 2K players because they provide a personalized experience that truly makes them feel like they're making decisions and customizing 'themselves' to their liking.