I typed this for Neo's thread about needing help regarding donut pricing and the thread was locked while I was typing. I came to far to not post this idea:
So far I have purchased a truck and store load of donuts, which I consider is a huge amount of money for a mobile game. I have gotten most of the characters and I find my self on the verge of buying more donuts, just to get the missing 3 characters and a few decorations. That will cost me at least 600 donuts and at the current prices I feel like it just to expensive for the few things.(and that is without considering what is to come in the next updates)
I suggest that they implement a system; when you have payed a certain amount, say 100 total, you recieve a bonus to where every premium item is 30%-50% off. You would also recieve some badge or in game item reconising you have been a loyal customer. This way EA would not have to worry about * off long time players who paid huge amounts of money towards this game and it would encourage non paying players to pay more.
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