You missed an opportunity. 2K is at their pinnacle level of rehashing and EA had a chance to convert some players and get some sales before the next gen. You will screw it up again trying to go nextgen like Elite 11. You could release it and then patch it.
MLB The Show has custom batting stances, Live can have custom jumpshots and dribble stances.
Harder difficulty modes should be more strategic with AI adjustments and roster rotations/matchups, not just ratings and probability cranks.
Hire an NBA coach and maybe they can show you things in the game you never notice from your cover stars.
Get with the NBA and cut a deal to get the audio from all the live play by play and commentary instead of some pre-recorded scripted lines that have odd gaps because of the audio triggers not taking the context into account.
Get back to exaggerating the things that make NBA basketball great and fun. Stop trying to duplicate it in some AI realm of simulation. That's what sliders are for. Please wake up, because I feel you are a sleep.
Good luck.
-A long time basketball and video game fan.