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HUT revenue is CERTAINLY considered when determining future budgets for future games. It's ALL considered. Sales projections also include microtransaction projections. Are you privy to EA's financials? I find it hard to believe what you're saying is true.
In a perfect world a portion of all Ultimate Team earning would be pumped back into the games, making them better quality overall; Unfortunately, this is the real world and UT earnings prove time and time again they don't need to improve anything and they'll still net crazy profits.
The game won't really get any better, nor will it have the ability to branch out (PC version for example), until people kick their gambling addictions and tell them NO.
- 2 years ago
@TTZ_Dipsy wrote:In a perfect world a portion of all Ultimate Team earning would be pumped back into the games, making them better quality overall; Unfortunately, this is the real world and UT earnings prove time and time again they don't need to improve anything and they'll still net crazy profits.
The game won't really get any better, nor will it have the ability to branch out (PC version for example), until people kick their gambling addictions and tell them NO.
That what you described up there is 'capitalism', where a company makes a product, and sells really well, and makes a profit, and then uses those profits to invest in it's employees/technology/infrastructure/innovate/better products/etc...
EA has long joined the 'crony capitalism' era, which is just make obscene profits, buy back shares, get higher stock prices for shareholders, continue to pump out same product with new number, charge more, spend less, buy up then let go entire dev companies, make employees do more with less, make record profits, lay off more people to increase share price, buy back stock, continue to sell shareholders on HUT, make sure CEO gets another yacht, to hell with customers who want a specific game for a specific platform from a company that used to pride itself on having started out being on every console from Atari/Apple/IBM/Amiga/Atari. Of course that was BEFORE the dark times.. before the 2000's.
Electronic Arts used to stand for something. Now, EA stands for low effort high reward HUT and microtransaction obsession to pad the shareholders.
Apologies to the admins for this diatribe. I'm venting. I haven't played NHL Hockey on PC since 2003.
- EA_Aljo2 years ago
Community Manager
@TTZ_Dipsy wrote:
In a perfect world a portion of all Ultimate Team earning would be pumped back into the games, making them better quality overall; Unfortunately, this is the real world and UT earnings prove time and time again they don't need to improve anything and they'll still net crazy profits.
The game won't really get any better, nor will it have the ability to branch out (PC version for example), until people kick their gambling addictions and tell them NO.
The money made by all modes, including HUT, goes back into the game. There isn't one person just stuffing their pockets with all the HUT profits. If it weren't for HUT, we'd most likely have less progress on this game.
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