Unfortunately, EA only counts the comments/mentions and really doesn't care if they're positive or negative. They just want the engagement.
I'm willing to see how these new objectives work with the events objectives and Wildcard before quitting the game but NHL25 really does seem like another lost year in the series. Not since Squads was introduced has there been any improvement to HUT.
Moments and RUSH have been absolute failures. Though Wildcard saw great improvement in the Gallery of Greats event I expect it to revert back to the previous paths with the new event.
There's been enough posts about the lack of content so I'll let those speak on that for the moment...