Lottery
I think its about time that EA gets off this lottery mentality regarding packs and their contents. The value of packs is no where near the actual content value. The ridiculous odds that have been generated are a complete joke. This is a Game. Not a casino. Besides people who have chosen to go down the route of actually buying packs. What does EA gain from those that don't. They manipulate the game by over producing way too many varieties of sets of cards. The intent is obviously the lure to buy. If a player doesn't have the significant amount of coins to purchase a said pack. The option of purchase is right there waiting. Its why you see packs with greater chances of obtaining a decent card, so outrageously priced. Its the enticement of, if we keep costs high. Hopefully they will purchase. The current content value of any pack is roughly half or less of the cost of purchase. And the non tradeable BS is just another manipulative way to control the affordability of obtaining coins through sale to purchase higher priced packs. This franchise has now become the Candy Crush of sports venues.