Why are SB Players getting punished in objectives for not playing Rivals?

There are players who may not be good in the game or in my case have a good enough ping to play in Rivals but enjoy the team building aspect of HUT. When you had the weekly objectives of 30 games played in Rivals and SB, it was fair but now it seems EA is trying to force people to play Rivals or HC for the better rewards or you just nerfed the rewards for the SB players. How is this part of the play the way you want objective that you have advertised?