EA's Business Model Finally Revealed

If EA is making a lot of money off of this game, good for them! Most of us want to make as much money as we can in life. If your employer offered you a raise, would you decline? No way! Corporations are no different, they'll take your money if you're willing to give it to them. If you give out everything for free, you go out of business. There have been mistakes made in the implementation of this event in my opinion, but the fact that you need to spend donuts to get all of the prizes (unless you're incredibly lucky) is not one of those mistakes.