i want a cool brown house and i want it now!!
I'm an android player too so I missed the cool brown house. I understand that it also came with a new skin for Homer, and presumably new tasks too. I'd really like the opportunity to get a CBH and...
Forum Discussion
It means, if customers believe that they can ever possibly get a limited time item again, they will have time to think about the purchase before buying it. You have to truly believe that it is now or never. If you believe that, you are more likely to buy something you would not otherwise buy. That is why it is about the long game.
They could make a lot of money by selling limited time items that are no longer around. But, someone in marketing believes that this will cause fewer people to buy limited time items in the future, because there is a hope, however slim, that they can get it again later. If you can get it again later, you don't need to pull out the credit card in the last few hours before it gets removed forever from the game.
That is the thought process. By raising your anxiety level over past items, you are less likely to let the next CBH item go without purchasing it, or so the theory goes. Never mind that you will lose some customers along the way that want to purchase things they either had no chance to buy, or no money to buy at the time, the main goal is to get the impulse buy in the future, and every impulse buy after that.
The only way to keep people itchy on the buying finger for limited time items (in EA's mind) is to stand fast to the limited time. The more pain you feel over never having a CBH, the less likely you are to let the next item slip away without busting out the Credit Card. Again, so the theory goes.
They could make a lot of money by selling limited time items that are no longer around. But, someone in marketing believes that this will cause fewer people to buy limited time items in the future, because there is a hope, however slim, that they can get it again later. If you can get it again later, you don't need to pull out the credit card in the last few hours before it gets removed forever from the game.
That is the thought process. By raising your anxiety level over past items, you are less likely to let the next CBH item go without purchasing it, or so the theory goes. Never mind that you will lose some customers along the way that want to purchase things they either had no chance to buy, or no money to buy at the time, the main goal is to get the impulse buy in the future, and every impulse buy after that.
The only way to keep people itchy on the buying finger for limited time items (in EA's mind) is to stand fast to the limited time. The more pain you feel over never having a CBH, the less likely you are to let the next item slip away without busting out the Credit Card. Again, so the theory goes.
