Forum Discussion
11 years ago
JohnSinger wrote:
someone in marketing believes that this will cause fewer people to buy limited time items in the future, because there is a hope, however slim, that they can get it again later. If you can get it again later, you don't need to pull out the credit card in the last few hours before it gets removed forever from the game.
By raising your anxiety level over past items, you are less likely to let the next CBH item go without purchasing it, or so the theory goes. Never mind that you will lose some customers along the way that want to purchase things they either had no chance to buy, or no money to buy at the time, the main goal is to get the impulse buy in the future, and every impulse buy after that.
*sigh*
The cool brown house was FREE in the limited time it was available. Your argument is invalid.
Tapped Out wasn't available on all devices when "Day the Earth Stood Cool" aired and players got their (free) cool brown house. Android players missed out on it through no real fault of their own, and are still willing to pay for it. EA is missing a bet, there.
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