this price increase is old and always tested out. dlc and arcade game on xbox 360 used to be 5 to 10 dollars. nowadays it usually 10 - 20 dollars. people complain and yet they pay up. activision start...
it all cost so much. ea just dont care. ive allways said they should do like what they do on fifa where you can use you game coins to buy donuts items but they cost loads more. that way its fair for everyone to try and get everything