Battlefield 4 "origin is not installed [PC]

I have the same issue, I have bought the LE version of BF4, installed from the DVD, which forced me to install Origin first, then the game, it ran updates for the game and added the CR expansion pack. All went fine.

Then I tried to play the game, either from the start shortcut, or from the Origin application itself and I get the same error!

It is bizarre that Origin launches the battlelog site, which requires the install of a plugin which then launches the game back in Origin which itself actually produces the error stating that Origin is not installed and is required to play you game..... why does a piece of software even include the text string to tell the user the same pieced of software is not installed. This sounds like this is a known bug and this is an attempt to identify it.

In the very lengthy and quite surprising suggestion here and here http://help.ea.com/uk/article/manually-uninstalling-origin/ we are asked to manually uninstall the Origin application and edit the registry. Which I can only say I am absolutely gobsmacked that this is being suggested to an unknown end user.

The statement "Remember that editing your computer's registry or files incorrectly can severely damage your operating system. We recommend having a computer professional perform these steps. If you are confident, however, that you can edit your registry successfully, then please follow the instructions below carefully." found in the instructions suggest to follow the recommendation I should have a computer professional complete these steps. But now clarification what a Computer Professional is or what qualifications they need.

TLDR

The big issue with this, EA are suggesting to follow their recommended correction of this bug is to hire a professional, which indicates there is an additional cost attributed in order to play the Battlefield 4 game. In the UK this would be a breach of my Consumer Rights under the Sale of Good Act and the Price Marking Order 2004, which all include particulars regaridn clear and unambiguous pricing.

Hey but I bet if I chose the other link in the Origin BF4 launcher to add an expansion pack it would find itself and the game just fine... for just £19.99

So after years of dealing with CTD issues with EA games I switched to the Xbox for BF3, now I switch back hoping to play BF4 on the PC and look what I find, it's in a worse state than ever!

Thanks EA, really thanks.