BF4 Origin Game Time expired/requires activation

Hi,

Having problems starting BF4 'origin time' (3 day trial?), when trying to join a server, a popup appears that says "we could not activate Battlefield 4 (origin game time) on this computer using the Origin Account you provided. Please locate your product key to activate the game using your origin account".

Then I get another popup: "Looks like you've already enjoyed Game Time on this account and computer. You'll be able to continue where you left off when you purchase the game". When I log in to battlelog etc. it's clear that the game time clock hasn't started.

This problem is confusing to me because as far as I can tell, I've done everything 'by the book' and am not trying to do anything shifty. I've never had an Origin account and set one up last night specifically to try out BF4.

- Brand newWin7x64 install

- Went to Origin page and got the trial via the promo link: https://www.origin.com/en-au/store/buy/battlefield-4/pc-download/base-game/digital-deluxe-edition

- Set up a new Origin account when prompted

- Downloaded Origin

- Downloaded the game data

Screenshot: https://s3.amazonaws.com/f.cl.ly/items/0G0K0R300i0C2q3h3Y2s/originbf4.png

I've attempted to 'repair' the game, as well as rebooted the PC.

Thanks for any help.