I contacted EA support and had a long conversation in Chat.
In short, what they told me - language is region specific and it is not possible to change game language and this is EA strategy.
That's very sad because languages they offer for me are not my languages.
And it is very odd strategy to not offer English, which is de facto one of the 'international languages' (I even have a friend who doesn't want to buy Battlefield due to this language issue)
