Looks like they just pushed a tiny update, but no effect here.
@PearGrylls909 so I got home... no update, hit play and now it works?! My system has not had any changes since this morning yet it's now working?! I'm starting to think there might have been a problem with DRM/authentication behind the scenes on the actual accounts. I saw a previous post that mentioned having the game pre-ordered and having Origin Premier may have been the issue (they spoke to EA support) - interestingly I had the game pre-ordered and then cancelled it and got Origin Premier in October.
Will see how it goes, but as of now I can launch the game and play!
