@4c88f7421707dec6That's the point I was making about the 50 weeks, I completely understand and agree with you.
I was pointing out first of all it being quite crazy a AAA game had a lifespan of 50 weeks to "complete" it before it is broken and abandoned.
The vast majority of their customer base are lets be honest "casual" gamers. The ones who buy Fifa and Call of Duty every year without fail really. EA's own data shows those players are happy to not only buy yearly updates (fifa 22, fifa 23) etc but also pay out regularly for Ultimate team "cards".
Your talking like 85%(i'm not exactly sure on %) of their revenue from Ultimate team and mobile games alone.
Why do you think Disney pulled the star wars deal at 8 years? They had that license for 10 years, one failed maintenance mode Wow clone MMO, took all the Bioware dev's from that proceeded to screw up Mass effect and dragon age....then straight into anthem (flop then abandoned). During that time you know where all their profits came from regarding Star Wars? A mobile game....mobile games are used to farm those casual gamers/fans. They did try it with Battlefront 2 (insane loot boxes) but when they got too much heat for effectively gambling in a child game they had to 180 that one. I've left out what they've done to the Need for Speed series (the 2nd most profitable racing game series ever), purchased and closed studios like its nothing. Codemaster's wont be long behind and it will be from a series of small decisions including abandoning 50 week old games.
So, their data speaks for itself "stay away from PC gamers, farm mobile games, farm console sports games". This is EA.