I had the exact same issue except it happened with any gameplay (franchise, play now, superstar, etc). I did all the troubleshooting and then some. Unfortunately I had no success getting it to fix the problem. In fact, I couldn’t play a single game straight through without a crash, often many crashes. In the end I got the game refunded by Microsoft which also means I no longer have the game.
I made sure in my refund request to present Microsoft with all the troubleshooting I attempted and made it clear that EA offered an unplayable game. They accepted.
Good luck!