Are you talking about creating your Avatar for Answers HQ and Pogo on EA's website? If so you can only create your own Avatar after reaching a certain point as an Apprentice. When you are a newbie you can only use the Avatar's that are currently offered. Once you reach Apprentice for me it took a little practice to get the shot I wanted but playing with EA' s download process while slightly challenging for me was absolute fun at the same time!
Good luck!
