Transfering Madden 15 (Game) from my xbox 360, to my xbox one

Like the user above me posted, you can't just transfer the game, but you can transfer your players one time.  Be aware that you can't transfer coins though so do a little research on muthead.com and find players that sell for more on the 1 than they do on the 360.  Here is a youtube video of the entire transfer process from logging into madden, until the transfer is over.  Good luck.  

Transfer MUT cards 360 to XB1