First suspect when there's a consistent crash at the same point is a corrupt file.
Try the "repair" option (right-click on the game title in Origin and choose "Repair".)
If that doesn't help, try reducing the graphics settings. Start with the advanced features ("AA", "Dynamic Lights", "Motion Blur", etc.)
and if turning those off doesn't let the game continue, try reducing the resolution and/or playing in "Windowed" mode.
Good Luck, and tell us what happens!
[EDIT: Oh and please tell me you're not stuck with an early AMD FX processor.]
