Well, these are the "Mass Effect 3" forums, not NHL 14". But the process is the same.
The AHQ is for "player-to-player" technical self-help and game-play discussions.
We're all just fellow gamers, doin' the best we can...
For "official" support you need the EA Game Advisors.
As the NOTICE at the top-right of every forum says:
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Announcements
For any account maintenance, persona assistance or code related queries, please Contact Us using the Help Center.
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After getting to the Help Center and filling out the required information, (Product/Problem/Platform) look for the "Chat Now", "Call Now", or "Email Now" buttons, not the AHQ "Ask Now" one. (You've already done that!)
Be sure you have enough time (at least one hour) to wait before being connected to someone. 😕mileyfrustrated:
Good Luck!