Implement a NBA Street mode (with all the bells and whistles and exact animations and controls as Nba Street Homecourt) in NBA Live 2019 or 2020 and Live would take back lots of players who are now starting to get fed up with NBA 2k.
With that you could also cover the implementation of classic players.
So many players love Nba Street and asking for it to come back. Even as a DLC as a stand alone but with less options or if you have Live you can use players from Street in Live or vice versa.
With al the data you collect from doing that you can see what / how the people would like to play.