How to bypass the "Please reset your password" & "EA account required" screens?

I have not setup an account or signed in. I have always just bought the game and played it, no online stuffs for me. I can still play the game in offline modes. What is and why is it required?

Does having an account to play offline franchise mode make it better or are there some benefits I might not be aware of? If so, I am in! :)