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Twitch viewership in early November was down 60% compared to last year, that's very significant. Eki, the biggest streamer recently quit because of how the overall viewership dropped off thus affecting his money and not making it worth his time. A few others have followed. Even if you don't like streamers, they are part of the community and can be a great marketing tool but the team this year killed off the the majority casual fanbase in exchange for for a very small META abusing fanbase.
Contacting the NHL wouldn't do anything. It's a partnership between NHL, NHLPA and EA. The only change that could happen would be if 2K sports actually saw potential in an NHL series and negotiated rights that take away exclusivity from EA.
EA doesn't have exclusive rights to the NHL or NHLPA. Any other company that wants to put out a competing product is free to negotiate its own deal with one or both of them. The fact that nobody has in years just speaks to the size of the market for NHL video games.
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