Ranking system and matchmaking issues WOC
EA i will do you a favor and solve these issue's for you since the game director at your studio does not have any passion, vision, or the ability to think outside the box.
As we all know in the WOC the ranking system is pointless because there is no matchmaking. Players of low skill level will be matched with elite rank players which push newcomers and casual players to not play the game, and on the other side of that argument elite players can get matched up with low level players for extended periods to achieve this rank. Now for the juice EA its very simple since you already have the foundation and structure in the game.
SOLUTION >
No player should be matched against anyone + or - 1 of there current rank. Example if you're a gold player you can only play against silver or platinum players. ( It shall be based off the highest rank on that team)
This will increase the quality of games and also give a true meaning to the ranking system. The problem is it will increase matchmaking times due to low population, to fix that issue you will create AI teams which there skill will be based off of the ranking of the team. You already have this in the game pro, all star, and superstar, all you need to do is create a new category for elite and crank up the skill and do a little tweaking to the current category's skill level. Now how this will work is the matchmaking timer will be set for x amount of time to try and find a PVP match before an AI team is placed . This will solve the long painful matchmaking time issues for low population. As for the AI teams they will be given a random team name and player names. I would run a contest to generate buzz in the community and have people summit builds for each position and give the top ten summited builds for each position a unique in game cosmetic or prize, This way the AI teams can be randomized with many different load out possibility's giving the games a more human like feel instead of using the same load out and generic names for each AI game.
For any game dev who's good at their job these solutions would not take much effort at all.