When will a true Central server be added to Minnesota/surrounding states?

The lack of a Minnesota or Winnipeg server is the biggest issue with the game.  The player base is being fragmented by the spread out servers on the coasts. All of the major leagues favor east coast servers because that's where the majority of players are. The result is that west coast players have to play on 85-100+ ping if they want to be in the big leagues. There are west coast servers, and a west coast league is coming up, but all its doing is fragmenting an NHL community that isn't huge to start with into east vs west. The Ohio server should not be labeled central, as it is anything but central. It's still 85 ping for west coast players. Dallas is central, but it's so far south it is bad for everyone.

Even in clubs mode, west coasters have to search by server unless they want to lose because of bad ping on a regular basis to teams that aren't nearly as good. This means a lot of searching. Usually,  due to the matchmaking by server method not working well. It has to be left in relaxed mode... inevitably an east and west team will match up on either an east or west server, and the team that is on 85-100 ping will back out. This happens on average 2-3 times per search and makes each search about 10 minutes minimum. 

We want to be able to play each other and not dodge each other, but we can't with these server options. 

If there was a server option in Minnesota, it would be about 40-60 ping for everyone who isn't central and even better for those guys. This would be the best option for everyone.  It would be the primary coast to coast option for leagues (maybe even the only one used), and the real search times that includes the amount of time spent backing out and searching again would drop considerably. 

If EA is not seriously searching for a server location in Minnesota,  they are slowly ruining the game by taking a shredder to the community.