BuildIt takes all the fun out of SimCity and turns it into a boring grindfest.
You really have to be someone who does nothing but watch the screen 24/7.
Everything is far too expensive. City taxes help but you have to grind so hard for some time just to get tax revenue to respectable levels. Selling inventory generates income, but the most cost effective method I've found is selling wood and steel in bundles of 10 and it requires significant time investment. Grinding is one thing, but sitting there for an hours straight to build and sell items for a measly return of anywhere from 5-7k is simply not fun. It takes some real world money to really get things moving, but that's not the problem. I don't mind paying for a game I enjoy- BUT THAT'S JUST IT. Paying for a game is one thing, but I certainly mind getting nickel and dimed to death for minimal reward.
The expansion squares are ridiculously small at an equally ridiculous cost.
Seriously, THERE'S A REASON EA IS CONSIDERED THE WORST COMPANY IN THE COUNTRY, and this game exemplifies. It's the absolute worst example of "Freemium" that I've ever seen, and to see EA to use such a bush league model for such a highly revered title is bothersome. This game is designed to elicit microtransactions in the worst way, and the most despicable aspect of this mess is that you still get a fraction of the real SimCity experience.
A full blown SimCity for mobile platforms could have sold big with the right marketing at a premium price, but EA decided to go with the bush league option. Great job.