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this is pretty effing crazy.  I have never bought a game that i couldnt play.  How about load it onto my hard drive and screw your cloud based gameplay.  Some one seriously needs to get fired.  You know what this says to me?  It says EA doesnt care at all about user experience and would rather collect money and burn bridges with their customer base.  This is terrible.  If I performed like this at work I would be out of a job.  Your product is no product, just a means to take caash from me and burn a scar into my mind of a crappy experience.  What is the mission statement at EA?  Alienate customers, develop unplayable products?  Couldn't somewhere during development say hey guys let's ditch the server based format for functionality?

WEAK