My favorite are family and knowledge. I tend to gravitate towards those in my own life.
Next would be fortune. I tend to pair a family sim with a fortune sim.
I seem to have an abundance of pleasure and romance sims born into my game so it makes for some interesting stories. I don't usually create these sims myself because a lot of sims seem to be born into these aspirations according to their Zodiac signs.
I use popularity the least in my games. Maybe it's because I'm an introvert in real life and don't really care to always go out and make friends and meet people.