25,000 Snake Bonus?

Yeah, as others have said, you don't get anything special now if you get to 25k snakes. But we may get something when the event finishes, my theory is in this thread:

http://forum.ea.com/eaforum/posts/list/9464574.page

But it's all speculation, only the bit in red is in the files, everything else is theories. EA like to play these kind of things close to their chest, for some reason.