Personally i dont think the FG game posses a threat to The Simpsons game as two totally different games, that being said people who are interested in FG will of course download the game when it availa...
If they're both free to play with premium items it would probably come down to quality of the premium stuff and price. People would spend more on the game with better, more reasonably priced items even if they play both games. This is where the money would be made in the game. Perhaps the donut cost of items will come down eventually if the family guy game is successful (and with cheaper premiums).
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